The More the Merrier: Leveraging Multiple PR Channels
Sometimes getting the word out about a business or product can feel like an uphill climb. Even when you feel you have done everything you can possibly think of to get sales or clicks, often they just don’t come. If you find that you are at a dead end where marketing is concerned, it might be time to try something a tad different. Leveraging multiple PR channels is an effective way to reach a wider audience and maximize the impact of your PR efforts. Here are just a couple way to do this:
Use social media.
Social media is a powerful tool for PR, and can be used to reach a large and diverse audience. You can share press releases, company news, and other relevant content on social media platforms such as Twitter, LinkedIn, Facebook, and Instagram. Often people like to stick with the platform that they are personally most familiar with but you may be hindering yourself with this strategy. Plain and simple, every social media platform is valuable as they all have different audiences. Take the time to learn how to not only operate each platform, but ensure that you are familiar with best practices so that you get the most return on the investment that is your time.
Use email marketing.
Email marketing is a great way to reach your target audience directly. You can create an email list of stakeholders and send regular updates about the merger and its progress. Email marketing is also a fantastic way to remind consumers about you, your business, and how they can benefit from partnering with you.
Use press releases.
Press releases are an important PR tool that can be distributed to media outlets and published on your company's website. Make sure the press release is well-written, includes quotes from key executives, and provides clear information about the merger. Plain and simple, a press release is an elevator-pitch for anyone and everyone who would want to know about your company. If it isn’t smart, straight to the point, and exciting, the chances of it being seen are slim to none. So make sure whatever you’re writing sounds newsworthy.
Conduct media interviews.
Conducting media interviews with journalists is a great way to generate publicity and reach a wider audience. Identify relevant journalists and media outlets and pitch them your story. Every single day is an opportunity for a new feature at news stations so pitch yourself several ways and to different outlets until one bites!
Host a webinar or virtual event.
Hosting a webinar or virtual event is an effective way to engage with stakeholders and provide them with more information about the merger. You can invite key stakeholders, such as customers, investors, and employees to attend. A lot of the time, just showing someone who you are and engaging with them is enough for them to become an ally. The first step is putting yourself out there.
Use paid advertising.
Paid advertising can be used to promote the merger on social media, search engines, and other online platforms. This can help increase visibility and generate more interest in the merger. When designing ads, be sure to keep the consumer in mind. Design videos and static ads that will stick with someone and will encourage them to look further into the matter. Additionally, always have a call to action for all ads!
Collaborate with influencers.
Collaborating with influencers, such as industry experts, bloggers, or social media influencers, can help generate more buzz around the merger and allow for your messaging to reach a wider audience.
By leveraging multiple PR channels, you can reach a wider audience and increase the impact of your PR efforts. It's important to choose the right channels based on your target audience and goals, and to ensure that your messaging is consistent across all channels.
